If you only do two things on LinkedIn, this is how you want to focus, based on my experience as the #1 LinkedIn All Time Top Female Expert and one of the Top 1% Most View Profiles:
1. Profile
* Optimize your profile like your website. This means use your keywords wherever possible, especially at the top in your headline, in your summary, skills, positions, etc. You want to be at the top of search results when fabulous future opportunities are searching for your keywords.
BONUS TIP: Move your endorsements section as closer to the top to add more visual appeal and break up blocks of text.
* Make your profile easily scannable. Include white space, copy bullets from Word, use short sentences.
* Have a compelling call to action.
2. Groups
* Share your expertise to increase your visibility with those who want to work with you.
* Tap into a global network of experts instantly when you have post a question.
QUESTION: What do you think? What are the two most important areas you focus on to cultivate your effective LinkedIn presence? I’d love to hear in the comments below.
If you’re interested in getting more details on exactly how you can connect with people you don’t yet know on LinkedIn, click here to schedule your complimentary LinkedIn Results strategy session with me to explore that and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn schedule a time to talk.
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© 2014 ChristineHueber.com
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What are your thoughts?
Love your tips, Christine, especially the one about moving Recommendations closer to the top. I didn’t know that was an option. Here are my three tips:
–In the part of your profile where you can list 3 website URLs, I see so many people linking to “My Website” or “My Blog.” When it comes to SEO, those are wasted back links, especially considering the fact that LinkedIn is such a high page rank site. If you’re a time management expert, why not edit “My Website” so it becomes “Time management advice” or “time management tips” or any keyword phrase that will be recognized by the search engines as pointing to your website? My three links say “Publicity and PR tips,” “Publicity and PR blog” and “How to write a press release.”
–Refer to yourself as an expert throughout the profile copy. When I search Google or LinkedIn looking for someone with expertise in a topic, I usually type in “Top 10 SEO experts” or “Affiliate marketing expert” or whatever.
–So many of the headlines fail to communicate value to the reader, or explain what makes that LinkedIn user different from everyone else in that niche. After listening to a free webinar hosted by Nathan Kievman, leader of the group on Advanced LinkedIn Strategies, I edited my headline to read: “#1 Publicity Expert on Google. President, The Publicity Hound. Call me at 262-284-7451 & ask how I can help you.” I’d be curious to hear your thoughts. Can I do better than that?
Thanks for your insights, Joan.
I think your headline is the most important part of your profile and covered that in a previous post.
Happy 2011!
Christine
Great points. It just shows I need to get crackin’ on re-tooling my LinkedIn profile.
Have a great New Year Ms. Hueber!
Thanks for your feedback, Mike.
Please let me know what more I can do for you.
Happy 2011!
Best,
Christine
Two solid suggestions which I will be trying in 2011- Happy Holidays Christine- I look forward to possibly working with you in the new year
Thanks for your feedback, Daniel. Please let me know what more I can do for you.
I look forward to discovering opportunities in 2011 to collaborate with you as well.
Happy 2011!
Best,
Christine
Christina,
Thank you for the insightful post. I especially liked the tip about including keywords on your profile. Where would you recommend finding key words for a specific field? Should I use words that I commonly see in job postings?
Your advice is very much appreciated.
Best,
Jessie
Hi Jessie,
Thanks for your comment and feedback on my article.
Absolutely use the keywords you see in the descriptions of jobs you want. You are the CEO of the brand of you and your Ideal Client is those who want to hire you.
Does that make sense?
Best,
Christine