If you want to better engage with your Ideal Audience on LinkedIn, these two LinkedIn Company Page features can help: Targeted Updates and Follower Statistics.
LinkedIn has proven to be one of the top social media networking sites for B2B leads. The network, unlike Facebook and other popular social media platforms, is primarily focused on professional networks for helping individuals and businesses connect and generate leads.
When someone creates a LinkedIn account, it’s generally with the understanding that they will be networking with other professionals who will also be looking to possibly work with and generate leads from them.
LinkedIn Company Page Features: Targeted Updates
LinkedIn page administrators are able to target their communications and updates to a specific audience within LinkedIn.
Companies will be able to segment status updates by the following variables:
· Company Size
· Industry
· Job Function
· Seniority
· Geography
· Including/excluding company employees
Targeted updates will only be sent to the specific audience a business chooses to target, but all visitors on a business’ LinkedIn page will be able to see the updates when visiting that business’ page.
LinkedIn Company Page Features: Follower Statistics
LinkedIn Company Page features not only offer Company Page Statistics, but also Follower Statistics.
Follower Statistics give you more insight into how your page is viewed, including:
· Update impressions
· Recent followers
· Number of new followers each month
· Total following
· Follower demographics
· Engagement levels
Should you take advantage of these LinkedIn Company Page features?
Per an internal LinkedIn study, a 66%+ increase in audience engagement was experienced in examples as a result of targeted updates. That’s no small increase.
Also, in a recent post on Business Insider, LinkedIn VP-North American Ad Sales Jonathan Lister shared that 70% of LinkedIn members follow or would follow companies on LinkedIn, and roughly two out of three LinkedIn followers would follow companies “indefinitely” and that the new tools are about “driving media efficiency [and] creating direct and lasting relationships with their audience” for marketers.
So should you be taking advantages of these new tools if you’re currently using LinkedIn for your local or global business?
Of course you should!
Why?
Because Targeted Updates give you the ability to better communicate to your target audience via LinkedIn, and the Follower Statistics option provides you with invaluable insight into more detailed user behavior to help a you better tailor your marketing strategies when using LinkedIn.
And if you don’t already have a LinkedIn company page for your business, I strongly encourage to do some research to see if it makes sense for you, especially if you’re primarily focused on B2B leads.
If you’re interested in getting more details on how to quickly and easily get better results from LinkedIn, click here to qualify for your complimentary LinkedIn Results strategy session with me. We’ll explore and find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn and ready to take the next step apply for a time to talk.
Did this help you? If so, I would greatly appreciate it if you commented below and shared this article on LinkedIn.
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© 2012 ChristineHueber.com
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