HOW TO: 7 Steps to Assess Your Social Media Marketing Needs

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  • The choices can be daunting … do you go with blogging, FaceBook, Twitter, LinkedIn, Plaxo, FriendFeed, etc.?
  • Which do you do first?
  • What about Google Places, Yelp, Merchant Circle, Four Square, GoWalla, etc.?
  • How do you know what’s most effective for your business?

Below are seven important assessment questions I ask my clients to help us discover how they can most productively focus their Social Media Marketing investment resources … I hope they’re helpful for you too. I’ll start with THE MOST IMPORTANT question: 1.  Who is your audience? Are they consumers and/or businesses? 2.  Are they in high school?  Are they professionals?  Are they parents? 3.  Where do they invest their time online? 4.  Where are they most receptive online? 5.  What are the strengths of your business? 6.  Is your business visual?  Or how can you effectively present it that way? 7.  What results do you want for you to feel like getting into Social Media Marketing is successful? These questions are just the beginning, of course, and usually inspire still further questions … which then reveal still more valuable information about the best paths to accomplish your Social Media Marketing goals. What are your thoughts?  I’d love to hear in the comments below … thanks!

Comments

  2. Thanks for sharing what’s working for you, John, and glad my tips can help you.

    If you have questions about optimizing your presence on LinkedIn, please let me know. I’m the All Time Top 5 Expert there and it’s been great for my business.

    I’d love to know which online forums are working for you.

    I just read a great blog post about getting 80+ comments … did you see it? If not, let me know and I’ll forward it to you.

    Best,
    Christine

  3. Me and my buddy have been arguing an difficulty related to this! It’s true that i was correct. lol! Appreciate it with the information you post.