Your LinkedIn Publishing Posts…Who Sees Them and How

Do you ever wonder who sees your LinkedIn Publishing posts?

I hear it so often from my private coaching and consulting clients.

Here’s my answer…with technical assistance from LinkedIn engineering:

Your LinkedIn Publishing Posts Visibility

There are three primary ways your LinkedIn Publishing posts get seen by your LinkedIn network:

1. Home Page Feeds

When you create a LinkedIn Publishing post, a “member published” activity is distributed to all your 1st degree connections as well as your followers.

Important: Viral activity on your LinkedIn Publishing post…comments, likes, and reshares…gets your article additional distribution beyond your 1st degree network, and gets you distribution to additional people who can follow you.

2. Notifications

When you create a LinkedIn Publishing post, the LinkedIn system alerts your connections and followers via notifications.

3. LinkedIn Pulse Emails

LinkedIn sends out daily or weekly Pulse emails to your contacts and followers notifying them of your new LinkedIn Publishing posts.

Important: Low Quality and Spam Filtering of LinkedIn Publishing Posts

Before distributing your article in your network distribution channels, LinkedIn ensures your LinkedIn Publishing post content is high quality.

How does LinkedIn do that?

LinkedIn gives your article a spam score and a confidence score for how likely it is to be a job posting or an event promotion. If the scores exceed a particular threshold, your LinkedIn Publishing post will not be distributed to your network.

Overall Online Visibility

Your LinkedIn Publishing post can also be seen by all 400+ million LinkedIn members and via Google when it is searched.

If you’re interested in more details on how to get better results from LinkedIn, click here to qualify your complimentary LinkedIn Results strategy session with me to explore that.  You’ll find out what you can do to have a results breakthrough. Since I have a limited number of appointments available, I request that only people who are serious about dramatically increasing their results on LinkedIn apply for a time to talk.

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Adapted from: LinkedIn Engineering