Updated 3 October 2014
Are you wondering how to make the most of LinkedIn?
I hear it all the time…”LinkedIn is frustrating, overwhelming…why is it so un-user-friendly?”
Let me make it easy for you.
Here are the 4 things you need to know about LinkedIn and how you can make the most of it…for yourself and your business:
1. Your Profile — Make the most of your LinkedIn profile by adding links via the + icon on the right of every profile section … this includes your summary and positions sections.
This will make your profile more visual, dynamic and easier to scan. Links you might want to add include: your website, your YouTube, your FaceBook, your Twitter, your products, your services, your gift opt-in page, etc. See my profile for an example.
BONUS TIP: Add the links in the order you want them to be seen from the top. The only way to change them after they’re added is to delete and re-add them.
2. Endorsements — Use them to nurture your relationship with your contacts (email/message them to thank them and ask if there’s any way you can help them, reciprocate if you can…even for relationship building!) and provide a mini-survey of what your contacts think your best skills are (you’ll see what’s ranked highest).
BONUS TIP: If you’re wondering what your keywords are, this is a good place to start.
3. Company Page — Post pictures and add Groups to your page. See my company page for an example.
BONUS TIP: Use HootSuite to easily post updates to your Company Page.
4. LinkedIn Groups — Share your expertise and position yourself as a thought leader where your best clients are.
I hope this summary is helpful. If you’d like me to walk you through, step-by-step, exactly how you can get the best results from the new LinkedIn…I have a few spots open for private, one-on-one coaching. Click here to schedule a time to talk.
QUESTION: How are you using LinkedIn? We’re all in this together, so please share below!
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© 2013 ChristineHueber.com
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