How to get more clients? It's a frequently asked question among entrepreneurs and business owners. While there are many ways to get more clients, I want to focus on how to get more clients from your website.
Chances are that your website either looks really great, but it drives absolutely no sales … or your website looks like something from the 1990’s and you're ashamed of it and it also drives no sales.
I want to talk to you about how you can generate more clients and leads from your website.
Trust me, if you do at least one or two of these things, you’ll be generating a lot more business from your website.
#1 Put a Phone Number and Email on Every Page
Yes, I know it’s a simple step but you wouldn’t believe how many businesses don’t have their number and email on their website where it’s easy to find.
I recommend that you add your phone number and email to every page as well as your “contact” link.
Also, don’t try to be creative and name your “contact” link “drop us a line” or something like that. Keep it simple.
Finally, I highly recommend that your phone number be in text instead of an image so that smart phones can automatically dial number.
#2 Add Your Website to All Your Social Media Profiles
Make it easy for your future clients to find you.
#3 Add Your Website to Your Email Signature
You might think everyone knows your website, but adding it to your email signature makes it that much easier for them to visit and take the next step with you.
The goal is to drive even more traffic to your website so they can learn more about the results they'll get from working with you.
You could even drive visitors to a special page that I’ll talk more about later.
#4 Free Download that Requires an Email
First, create something that's compelling that people would be interested in that they can get instantly. The delivery method really isn’t as important as the information that you offer. For example, I use my free special report “Top 10 LinkedIn Profile Success Secrets.”
The title sparks enough interest that my website visitors enter their email and name to get my free report to see what my secrets are. And once they read my special report they start telling other people about it because of the valuable information I share about how they can make their LinkedIn profile more successful today. So think about something you can offer that's irresistible to your visitors and then deliver the content via a download.
And instead of a special report you could also create one of the following:
- Mp3 File
Secondly, you want to create a gift information product that will attract your ideal clients. This means don’t create something that you think is fascinating but is totally irrelevant for your client base.
Finally, offer the information product as a gift in exchange for a name and email.
As I mentioned above, on my website in the upper right of most every page I offer a free special report that shares the top 10 LinkedIn profile success secrets.
I also require you to enter your email before you can download it.
Think about what information you could put together that your potential clients would give you their email for.
#5 Have A Sells Page
A sells page or landing page or dedicated opt-in page is a single page on your website that invites the visitor to take a single action of some sort … nothing else.
A good sells page or landing page does a few things:
- It clearly states the benefits of the product or service
- It rebuts objections
- Gives social proof such as testimonials or case studies.
These work very well in the online world and usually convert 1 out of every 10 visitors into leads who you can then nurture to become clients.
As a business owner, you can use your sells page to capture leads, set up free diagnostic calls or consultations or even sell your web visitors a product. For an example, click here to see what I use.
#6 Combine some of these tactics (bonus)
You can use all these tactics separately but I would highly recommend that you combine some of them, especially #4 and #5.
For example, from your social media accounts you can drive your audience to your sells page that offers your gift and requires them to enter their email … that then begins their relationship with you.
This is just one example, but you can take these ideas and run with them.
Your website should do more than just be something you have and don’t get any benefit from. Your website should be one of the hardest working elements of your marketing strategy and you’ll be gettng a lot more from your website if you use one of the above mentioned tactics.
These are just some of the tactics I’ve used.
How are you getting more clients and leads from your website?
© 2012 ChristineHueber.com
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“Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable marketing that gets them more clients easily. Get her FREE Report “Top 10 LinkedIn Profile Marketing Secrets for Entrepreneurs" at www.ChristineHueber.com”