Ask Christine: “Is There a Way to Post a General Recommendation on LinkedIn?”

by Christine Hueber in LinkedIn

Question:  “Hi Christine, I understand that it is a good idea to have others post their recommendation of you on your LinkedIn profile page. I know someone that I would highly recommend but I have not actually worked with him. Is there a way to post a general recommendation that is not associated with employment history?  Thanks!”

–Linda M, Raleigh, NC

Christine’s Answer:  “Hi Linda, and thanks for writing.  And congratulations on having people in your network you would highly recommend even though you haven’t worked with them!

To recommend them, you’ll need to get a little creative in your thinking since LinkedIn offers these recommendation categories:  Colleagues, Service Providers, Business Partners and Students. I would use the closest category that describes your relationship … often Business Partner can fit the bill.

To your LinkedIn success,

==========

Have a question for Christine?

Send her your question about marketing and success now via this form.

LinkedIn Introduces 2 New Features – Targeted Updates & Follower Statistics

by Christine Hueber in LinkedIn, Social Media Marketing

LinkedIn recently announced the introduction of two new features to help support users on the popular social network: Targeted Updates and Follower Statistics. Both of these new features could prove to be very useful for professionals and businesses networking via LinkedIn.

LinkedIn has proven to be one of the top social media networking sites for B2B leads. The network, unlike Facebook and other popular social media platforms, is primarily focused on professional networks for helping individuals and businesses connect and generate leads. When someone creates a LinkedIn account, it’s generally with the understanding that they will be networking with other professionals who will also be looking to possibly work with and generate leads from them.

LinkedIn Targeted Updates

LinkedIn page administrators will soon be able to target their communications and updates to a specific audience within LinkedIn. Per a recent HubSpot post, companies will be able to segment status updates by the following variables:

·      Company Size

·      Industry

·      Job Function

·      Seniority

·      Geography

·      Including/excluding company employees

Targeted updates will only be sent to the specific audience a business chooses to target, but all visitors on a business’ LinkedIn page will be able to see the updates when visiting that business’ page.

LinkedIn Follower Statistics

LinkedIn already offers Page Statistics for users, but the new Follower Statistics feature will allow LinkedIn users to get more insight into how their page is viewed, including:

·      Update impressions

·      Recent followers

·      Number of new followers each month

·      Total following

·      Follower demographics

·      Engagement levels

Should you take advantage of these tools?

Per an internal LinkedIn study, a 66%+ increase in audience engagement was experienced in examples as a result of targeted updates. That’s no small increase.

Also, in a recent post on Business Insider, LinkedIn VP-North American Ad Sales Jonathan Lister shared that 70 percent of LinkedIn members follow or would follow companies on LinkedIn, and roughly two out of three LinkedIn followers would follow companies “indefinitely” and that the new tools are about “driving media efficiency [and] creating direct and lasting relationships with their audience” for marketers.

So should you be taking advantages of these new tools if you’re currently using LinkedIn for your local business? Of course you should! Targeted Updates will give marketers the ability to better communicate to their target audience via LinkedIn, and the Follower Statistics option provides invaluable insight into more detailed user behavior to help a local business better tailor their marketing strategies when using LinkedIn. And if you don’t already have a LinkedIn profile for your local business, I strongly encourage to do some research to see if it makes sense for your business, especially if you’re primarily focused on B2B leads.

The new LinkedIn products are going to be rolled out across the board in the upcoming months, but will only be available to a few companies (Microsoft, Dell, Samsung Mobile, AT&T) initially.

 

“5 Easy Ways to Drive Business with LinkedIn”

by Christine Hueber in LinkedIn

I get it. LinkedIn is not sexy or cool.

Although LinkedIn is more serious than other social networks, it provides a great opportunity to connect with professionals without all of the fluff. In fact, a recent study shows that website traffic from LinkedIn converts to leads at a much higher rate than through Twitter or Facebook.

If you want to take advantage of this, here are some ways you can leverage LinkedIn for your business:

Get active in groups: The No. 1 Web referral traffic source for one of my clients is LinkedIn. Why? He is very active in LinkedIn groups filled with his target audience. Sharing his content, which is relevant to group members, is an excellent way to introduce his products to the right people.

Find industry or local groups to join and share useful information (not just your content), answer questions and engage with the community.

Find leads: If you’re looking for business leads, you can search keywords (job title, industry, location, etc.) on LinkedIn to help you find the right people or companies to target. Then, you can see if there is anyone within your network who can make an introduction.

Also, company pages tell you if there are any fellow college alumni that work at the organization. That information can help you make a connection and get your foot in the door at a company.

This is way better than cold calls, don’t you think?

Build a company page: Last fall, LinkedIn introduced company pages, which allow businesses to showcase employees, services, job openings, blog posts and updates from your company.

Because company pages are linked from every employee’s profile, it offers a nice way for someone to learn more about your company without leaving LinkedIn.

LinkedIn users can also follow your company and receive updates that you share, which is a great way to expand your network. The pages also offer some nice stats to show you how many people are visiting your page and user demographics for visitors.

Get referrals: Referrals are a great way to drive business, so why not leverage your LinkedIn network for some endorsements?

LinkedIn makes it easy to ask for recommendations, either for your profile or company page. Not only will the recommendation show up on your profile, but on theirs, too, providing additional exposure.

Answer questions: Spending a little time answering questions on LinkedIn Answers can be a great way to showcase your expertise and provide help when someone is looking for it. You can even subscribe to an RSS feed of questions asked in a specific topic category to help you stay on top of potential opportunities.

Yes, Facebook or YouTube might be more fun. But, if you want results, businesses should pay more attention to LinkedIn.

How are you using LinkedIn for your business? Let us know in the comments below.

 

Read more:  http://www.bizjournals.com

Ask Christine: “How Can I Have a Complete LinkedIn Profile?

by Christine Hueber in LinkedIn

Question:  “Hi Christine, I’m relatively new to using LinkedIn and I understand that to be fully visible on LinkedIn you need a 100% completed profile.  Can you give me some tips as to how I can have a complete profile?  Thank you!”

–Laurence Yvonne Weens, London, UK

 

Christine’s Answer:  “Hi, Laurence, and thanks for asking a great question!  You’re absolutely right that a 100% complete profile will make you more visible on LinkedIn.  A complete profile will also help you ranked higher in search results on LinkedIn when your future clients, referral sources and employers are searching for people like you!

The easiest way to complete your profile initially is to click the “Improve your Profile” button (see the picture above) on the right side of your profile.  To find it, log in to LinkedIn and click edit in the menu under your Profile tab, above.

Next, you’ll want to optimize your profile for keywords and content so you get the results you want from it.  For tips on how to complete your LinkedIn profile so it’s a lead- or job offer-generating machine, please read my special report. You can download it by clicking here … and please do let me know how you like it.”

 

To your LinkedIn success!

 

 

 

 

8 Ways to Get the Biggest Marketing Bang Out of SlideShare on LinkedIn

by Christine Hueber in LinkedIn, Marketing

Salesforce.com’s Jennifer Burnham calls it, “a library in the cloud.” JESS3 co-founder, Jesse Thomas describes it as, “Wikipedia mixed with Delicious and Vimeo.” However you want to characterize SlideShare, remember this: It’s big. More than nine million uploads big. Twenty-nine million monthly unique visitors big. And, according to LinkedIn, $119 million big.

Yet, despite its sharp growth and high-profile acquisition, many marketers are unsure of what to do on SlideShare beyond uploading PowerPoints. The social platform is much more than the Web’s largest archive of presentations, PDFs, and videos. It’s also a vibrant, mobile-friendly, Google-indexed community frequented by reporters, buyers, and senior executives. Here are eight ways savvy social marketers can take advantage of that.


1. An SEO End-Around


SEO is one of the biggest cost centers in marketing, and with good reason. Studies show that Google users click page-one results 88% more often than page-two results. But in SlideShare’s case, search engines index “notes” text, which means popular, keyword-optimized presentations often rise to the top of results pages. Edelman’s EVP, David Armano, refers to this as, “a great way to own a thought.”


2. A Surprising Source of Referral Traffic


While SlideShare may not rival Facebook, Twitter, or LinkedIn in referral traffic, it’s clearly the thickest segment of the SEO tail. For example, SlideShare refers more traffic to our company than Google+ and YouTube, combined. Jay Baer, co-author of The NOW Revolution reminds clients, “No matter how many visitors your website has, SlideShare has a lot more.”


3. A Bridge to Press and Bloggers


People tend to trust content they discover organically more than they do content hosted on a corporate homepage. Todd Wheatland, head of global marketing at Kelly Services, believes journalists are more willing to embed a SlideShare file because they perceive it as a “neutral platform.” Salesforce.com’s Burnham adds, “SlideShare works great as embedded media in a promoted Tweet on your branded Twitter page.” This is part of why she equips company bloggers with SlideShare embeds.


4. A Hub for Leads


Unlike many social channels, the impact of SlideShare can be tracked all the way into the proverbial “sales funnel.” Premium users can insert forms into their presentations, allowing them to know exactly who downloaded a file. Andrea Soltysiak, director of global marketing at Ariba, integrated SlideShare into her marketing automation and CRM systems, which allowed her to capture new sales leads and automatically route them to the sales department. Ariba generated more than 1,000 leads in three weeks of experimenting with this solution.


5. Great Social Integration


Even before LinkedIn bought SlideShare, the two played together nicely. The LinkedIn SlideShare plug-in allows every employee with a LinkedIn profile to become a distribution channel for the company’s content. Richard Margetic, Dell’s director of global social media, recommends connecting the two networks. This is because the more one’s LinkedIn audience talks about a presentation the more likely SlideShare is to feature it on the site’s front page, which causes views to skyrocket. Brain Traffic CEO, Kristina Halvorson’s recent A Content Strategy Roadmap presentation surged from about 200 views to 125,000 when SlideShare’s editorial team featured it on the site’s homepage.


6. The “Everywhere” USB Drive


SlideShare is the hiding-in-plain-sight solution for public speakers. Rather than fuss with large file transfers, simply run the deck from SlideShare. Margetic puts a shortened URL on the first slide of his presentations, a simple tactic that’s resulted in an a significant increase in views and downloads after the live event.


7. A Supportive Community


Creatives applaud the SlideShare community’s support of fellow designers and brand marketers. Designer Jesse Desjardins has used SlideShare to “crowd fund” trips to Cannes and South by Southwest. Agency newcomer JESS3 leveraged its provocative Agency of the Future presentation to spark dialogue with big Madison Avenue firms. According to Leslie Bradshaw, president of JESS3, the deck triggered online conversations that led to in-person meetings with global ad agencies.


8. The Foundation for Personal Branding


Brand marketers use SlideShare as a personal branding platform. The moment he uploaded the landmark You Suck at PowerPoint deck, Desjardins became a SlideShare heavyweight. While others live tweet or live blog events, Desjardins rewards his following with “live SlideSharing,” a technique that’s earned him a whopping 2.5 million views. Desjardins’ popularity on the network ultimately led to his appointment as head of social media for Australia Tourism.

 

Read the whole story:  https://mashable.com

Have you tried Social Made Simple Yet?

by Christine Hueber in Social Media

If yes, what do you think of it?

“How Do You Use LinkedIn For Business?”

by Christine Hueber in LinkedIn

On Small Business has a new feature in which young entrepreneurs will answer common questions about small business owners’ social media needs. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of young entrepreneurs.

How do you use LinkedIn as a business?

Dave Kerpen, CEO of Likeable Media in New York:

LinkedIn is a great way for our business to share information and become a thought leader in our industry. We use LinkedIn to share blog posts, links and articles, as well as to lead discussions about hot topics in our industry. LinkedIn is also a great way for our employees to form connections with professionals in our field. Occasionally, we post job listings or links to sign up to events we’re hosting, such as our LikeableU conference during Internet Week.

LinkedIn holds a lot of value to us as a business focused on B2B, as it gives us the opportunity to connect with potential clients and partners. As a social media firm, the ability for individuals who follow us on LinkedIn to derive value from the content we’re posting is of utmost importance, because it demonstrates competency in our field. It doesn’t matter what industry you’re in — if you do business with other professionals, then sharing content, answering questions and engaging on LinkedIn is a great way to build and solidify relationships and drive leads.

Heather Huhman, founder and president of Come Recommended in Derwood, Md.:

I run a LinkedIn group for interns and entry-level job candidates in public relations, #PRIntern | #EntryPR, which is a great place to advertise our job openings and internship opportunities. We also have a company LinkedIn page that shares our company blog content and allows candidates to follow us, and I also share recent content with my connections on my own personal LinkedIn page. We also use InMail quite a bit for reaching out to people with hard-to-find e-mail addresses, and help clients connect with journalists and analysts on LinkedIn in order to strengthen their relationship with them.

Laura Calandrella, founder and CEO of Laura Calandrella, LLC in Atlanta:

LinkedIn is the social media outlet that I use the least frequently in my business. My work is focused on helping Gen Y women start up and lead socially conscious businesses and careers, but more than 57 percent of LinkedIn users are men between the ages of 25 and 57.

Additionally, since the focus of the platform is primarily professional, it creates a separation between conversations at the intersection of work and life. Right now, my strategic focus for LinkedIn is to connect with professionals within organizations that are interested in leadership development opportunities for their Gen Y women. I have found that the best way to connect is to initiate new discussions and take part in existing discussions that promote Gen Y women as the next generation of leaders in social enterprise, corporate social responsibility, government and nonprofits. The discussion boards also provide a great opportunity to conduct real-time, informal market research at a low cost.

 

Read the whole story:  http://www.washingtonpost.com

Hachi Combines LinkedIn, Facebook, Twitter & Google Into One, Lets You Search All Your Connections At Once

by Christine Hueber in FaceBook, Google, LinkedIn, Twitter

OK, this is cool. A new networking utility called Hachi is taking some of the best functionality offered by LinkedIn (searching by name, company, title, etc. and seeing how you’re connected to other users), and is merging that with your social graphs from other services like Facebook, and soon Google contacts, Twitter and even your Outlook address book. That way, you can see who you know where – meaning, the actual path of connections between you and another person – even if you’re not connected on LinkedIn.

Um, totally bookmarking this.

Also cool: unlike LinkedIn, the service isn’t limited to 2nd or 3rd degree connections – it can go deeper than that. And it can offer cross-network paths to get you from point A to point B. For example, it can show you how you’re connected to PersonA via LinkedIn, who knows PersonB on Facebook, who’s connected to PersonC via Twitter (Twitter integration goes live next week).

And, in the case of multiple paths, it can compute the smartest path to get there via something called the “Path Score.” Hachi founder Rachna Singh says the Path Score is calculated on the basis of how well one person in the path knows the other one he or she is connected to. In the initial version, Hachi looks at factors like similar company, school and common friends. Later this month, more real-world and behavioral factors will be added to the algorithm, she says.

Using Hachi is pretty easy. You create an account, connect your networks, then kick off a search. The search box defaults to searching by name, but links below let you search by company, title, industry, location, or school/education. When there are multiple results, such as for company searches, they’re ranked in order by smartest/quickest path on down.

While networking is an obvious must in startup world, especially for entrepreneurs hoping for intros to investors, the need to know who you know and how you know them is something everyone who works for a living wants. In fact, LinkedIn’s primary value today still comes in a large part from its ability to build out your graph of professional connections and then arrange for introductions via friends and colleagues. But not everyone is on LinkedIn, of course. (Just ask BranchOut about that).

These days, many of us are building our network or networks elsewhere, like on Facebook and Twitter, for example. Plus, the line between our “professional” lives and “personal” lives has blurred to where it no longer makes sense to only think about maximizing our business-only connections to reach out to people we want to meet.

Although still in private alpha (and a little less polished than this), Singh tells us that the private beta will launch in mid-May, but she’s opening up access to the first 200 TechCrunch readers who email [email protected] today with the subject line “techcrunch.” 

Singh also says that following Twitter integration, support for Google contacts will roll out later this month, and the mobile version will arrive next week. The service is currently being bootstrapped, but Singh has already completed the first pilot with an enterprise customer.

“We didn’t intend to go enterprise – but there was a lot of interest,” she says. “We’re in talks with a couple of other enterprises as well, who’ve approached us.” She has also been turning down investors and seed funds while building up Hachi to something she felt was “demonstrably kickass” (and yep, it is), but now she’s talking about raising a seed round.

Something else to note – Singh is a non-technical founder who has somehow managed to build this thing with a small team (“myself and a few interns,” she says), which she admits has been incredibly challenging. So how does that work?

“Understand (invest that time) into how the problem is to be solved technically, rope in 1-2 people in your team, break the problem into small chunks, and focus” says Singh, “things are much solvable then.”

Read whole story:  http://techcrunch.com

LinkedIn To Buy SlideShare In $118.8 Mln Deal

by Christine Hueber in LinkedIn

LinkedIn Corp. (LNKD) unveiled plans to buy presentation service SlideShare through a cash-and-stock deal valued at about $118.8 million, continuing the professional-networking site’s expansion after its first-quarter profit soared on higher revenue.

Shares jumped 10% to $120.80 in after-hours trading as results topped analysts’ expectations.

 


Read the whole story:  http://online.wsj.com

 


 

What a 9-Year-Old Can Teach You About Selling

by Christine Hueber in Sales

If you want your conversations to have a real impact, you need to simplify your message.

I recently read a study that confirmed my suspicion that most people don’t remember what we present to them in a sales call. The data suggested that the average buyer in a meeting will only remember one thing–one!–a week after your meeting.

Oh, and by the way: You don’t get to choose what that one thing is. Sigh.

So what have sales professionals done about this? They have worked on “honing the message,” developing a “compelling unique advantage” and, of course, the ultimate silver bullet: a surefire elevator pitch.

But here’s what you’re fighting: A world cluttered with information, schedules, packed with more meetings and work than a person can handle. A decision-making process with more people involved in every choice–many of whom know little about your product or service. No wonder so little is remembered; often your audience doesn’t even understand much about what you’re offering.

What Kids Want to Know

I have a 9-year-old daughter with spring freckles, long brown hair and blue eyes the size of silver dollars. She asks the kinds of questions that on the surface seem so simple:

  • Daddy, what do you do?
  • Why do people decide to hire you?
  • Why don’t they hire somebody else or do it themselves?

One of the great things about 9-year-olds: Like many buyers these days, they lack context. Any answer that you provide has to be in a language that they can understand.

What does a procurement specialist know about what you sell–or the IT person, or the finance person? The challenge is this: Can you answer the three questions my 9-year-old asked, for your own business?

Hint: There are right and wrong answers for both.

Daddy, What Do You Do?

  • Right answer: “I help companies to grow really fast by teaching them how to sell bigger companies much larger orders.”
  • Wrong answer: “Our company helps develop inside of our clients a replicable and scalable process for them to land large accounts.”

Why Do People Decide to Hire You?

  • Right answer: “We have helped lots of companies do this before, so we are really good at it as long as they are the right type of companies.”
  • Wrong answer: “We have a proven process for implementation that allows organizations to tailor the model to their market, business offering and company’s growth goals.”

Why Don’t They Do It Themselves?

  • Right answer: “Just like when you learned to play the piano: Mommy and I could teach a little, but we don’t know as much as your teacher, and teaching you ourselves would take a long time and be very frustrating. Daddy is a really good teacher of how to make bigger sales, and people want to learn how to do this as fast as they can.”
  • Wrong answer: “We are the foremost expert in this field with over $5 billion in business that our clients have closed using this system. Usually our clients have tried a number of things on their own before we work together and have wanted outside help to get better results.”

In these cases, both answers are accurate, but that doesn’t make them right. In a world in which more decisions are made with less information and context, our responsibility is to get to as clear and memorable an answer as possible for all of the buyers to understand.

 

Read the whole story:  http://www.inc.com