If you answered "yes," it's probably because you're not in the right place. Not to mention you're probably not inspiring other LinkedIn members to explore what you offer…in ways that capture a lead.
To give you an idea of the lead generation opportunity you're missing out on…LinkedIn has over 200 million members across 200 countries and adds two new members every second. Even more astounding is the fact that 35% of LinkedIn members log in to their account daily.
As the largest online professional network worldwide, LinkedIn provides you with amazing visibility to connect with this audience. So how can you tap into this valuable lead generation resource?
You can tap into this valuable lead generation resource by inspiring other LinkedIn members into action…by getting them to dive deeper with you…into your blog post, to explore your LinkedIn profile, to register for a webinar or report download, to email or call you.
But your success in generating leads depends on your ability to be compelling.
What Determines Lead Generation Success
Generating leads with LinkedIn depends on being compelling and creating intense levels of curiosity. Your audience has to be hungry for more information about solutions to their most urgent problems. But not the solutions you sell.
You have to provide value to your audience and give them a "taste of success" of what's possible. This appetizer gets them to know, like and trust you more and more, with each interaction.
How to Engage
"But what do I say on LinkedIn to engage with my ideal clients?" I hear this from 90% of my new clients.
Talk about whatever matters to them.
The best way to start generating leads with LinkedIn is to ask yourself, "What's the most urgent problem my ideal client need to have solved?"
It sounds obvious, but are you doing it?
When you're interacting on LinkedIn, are you talking about solutions to your ideal clients' problems…methods to avoid mistakes or to achieve their goals…in ways that provide value?
But the real secret to generating leads on LinkedIn is to share your expertise in a way that leaves your ideal client wanting more. This part will make or break your success.
Being compelling takes practice, but it's the only way to generate leads when using LinkedIn.
Engage Your Ideal Client
No matter what you offer, you have to give your ideal clients a reason to start engaging with you. Getting better results is that reason.
Here are three "places" to start engaging with your future ideal client on LinkedIn:
In each place, your opportunity is the same: Be compelling enough that your ideal client takes the next step with you.
Here are the three steps to get started generating leads on LinkedIn immediately:
STEP 1: Provide value.
Be clear, helpful, yet not 100 percent thorough. Give tips and actionable information in ways that encourage more questions. Be specific but not so complete that your audience becomes fully satisfied. Find ways to share actionable information that make readers crave more.
STEP 2: Make results easy.
Few things attract and engage your audience more than showing them you understand where they are now, how it isn't working and what they can do to easily and quickly get to where they want to be. And then show them how to get more. By using this simple technique you'll be more engaging, create a distinct voice for yourself…and you'll start generating leads with LinkedIn.
STEP 3: Have a clear call-to-action.
You're not selling. Instead, you're saying, "I have a solution for that" or "I've experienced that, been overwhelmed and frustrated and here's my system to fix it." Then make the next step to get the result they want (the system, knowledge or quick fix) clear. Give access to you and your content in return for them taking the next step with you. For example, on LinkedIn lead generation can start with interacting in a group, then becoming your contact, and then signing up for your compelling gift.
The opportunity to generate leads on LinkedIn is tremendous. Helping other members make progress in solving their urgent problem can help make what you offer become the obvious next step on your ideal client's path.
QUESTION: Used effectively, LinkedIn an amazing source of leads. How will you get started with LinkedIn lead generation today? Please join in the conversation below!