Having little experience beyond personal playing around on it, my view was that Pinterest was shaping up to be a fun toy, but had little value for marketers. Of course, I love to be proven wrong when someone can bring the numbers to back up their experience with a new “toy.”
Steve Gerencser from Steam Driven Media did just that; I was intrigued with his experience using Pinterest to drive traffic to client sites (and convert!) and asked him to share a few tips and tricks for marketers who want to use Pinterest.
Pinterest Works for Both E-Commerce and Brick-and-Mortar Stores