The methodology was a data dump of all of HubSpot customers’ social media traffic and leads collected through the HubSpot system in 2011. From there, data was segmented to look at B2B companies that had generated visits and leads from social media. Companies that generated less than two leads in the year were excluded from the sample.
Lead generation with LinkedIn
This data clearly shows that LinkedIn is a good lead source. But few B2B companies use LinkedIn to its full potential.